People, Data, Technology
pedigree and projects
Our founders have served as ad agency executives; a Census Commissioner for Statistics Canada; software engineer for an offshore law, investment and trust company; and select, atypical roles and engagements over the last 25 years. Our experience, learnings and network of partner clients, vendors and colleagues is diverse. Current and past clients include a major automotive manufacturer, Lockheed Martin, Hewlett Packard, NCR, 3M, Brinks and the US Department of Transportation. Curiosity, innovation and creative problem-solving fuel our passion to create data-enabled solutions for everyday challenges.
CURRENT projects
SAAS, Analytics
A mobile and cloud-based application for the retail automotive vertical. Real-time insights on over 128 million US households to enable better conversations, build rapport, trust and improve conversions. Full analytics suite. This product quickly got the attention of Volkswagen of America. Stay tuned.
SAAS, Analytics
Best-in-class consumer segmentation, persona development and geospatial analytics incorporating Pareto economics to identify, understand and target more of your best customers. Optimizes ROAS and improves conversions.
Integration
A Profile Ninja app. Allows email marketers to append demographic, psychographic and behavioral data to the audiences. Enables hyper-segmentation to deliver more relevant and targeted promotions increasing conversion and profitability of email campaigns.
Joint venture
Our data and tech power retail automotive’s most successful referral program driving 18% of a dealer's sales every month. The second generation of the platform will launch in the US in Q2 2023. Current program in Canada has generated over $3 billion in new and used vehicle sales for our dealer partners.
In BETA
This 2 minute, no-code integration appends demographic, lifestyle and psychographic and data to every customer profile and enables the deployment of hyper-segmented flows and email campaigns increasing conversion rates. Ask about joining our beta.
Custom LMS
A Learning Management System powering sports injury training courses used by US Club Soccer to train over 150,000 coaches. A complimentary mobile app allows coaches to assess injuries and treatment decision in real-time using a propriety algorithm.
IntraLaunch Browser Extension
This extension for Google Chrome and Microsoft Edge allows access to files and documents on a local workstation to consolidate corporate intranets and portals through a unifiied UI and dashboard. The result is increased productivity, a drop in help desk calls, and less administrative overhead for the IT department.
